How To Run Pride Marketing Campaigns Which Don’t Suck
How to craft an authentic LGBTQ+ pride campaign including avoiding rainbow washing, and community impact strategies.
About the workshop
It’s the time of year where brands start thinking about their Pride campaigns for the following year. But how can you ensure your campaigns come from a place of authenticity and positivity?
In this session, Max will cover:
- 5 key elements of a great LGBTQ+ pride campaign.
- This session will ensure that you can avoid the rainbow washing accusations, make authentic impact and contact with the community.
- A Q&A for all of your questions for Max as to how to get the most out of your Pride campaigns
About
Max Siegel is a proud Transgender man, speaker, consultant, activist and all-around "career queer". Max supports and advises companies on their LGBTQ+ and Trans inclusion policies, programs and commitments.
What customers say...
"They did a fantastic session for us as part of Pride Month where they shared very valuable insights from their personal experience. We got so much positive feedback from our employees about how safe and seen Max made them feel. Also about how included, they felt by us inviting Max in to share and inspire us. They are a great speaker."
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